Something big is happening in culture right now: alcohol consumption is falling—and fast. According to recent studies, over 54% of adults are drinking less, and nearly half of Gen Z reports not drinking at all.
For some, the change is personal. For others, it’s generational. But the reality is the same: alcohol no longer fits the way people want to live.
This cultural shift has opened the door for pioneers like Ashton Moore, who believes the future of social connection won’t revolve around shots, hangovers, or regret—but around functional drinks that make you feel good in the moment and the next day.
Ashton is a Texas-born entrepreneur who now calls Austin home. He is the Founder of BRĒZ, a brand that’s more than a beverage—it’s a movement. BRĒZ creates drinks infused with THC, CBD, mushrooms, and adaptogens that serve as alternatives to alcohol, designed for energy, focus, creativity, or calm.
But Ashton’s story isn’t just about the product. It’s about a life of searching, setbacks, and rediscovering alignment with God and wellness.
He describes himself as someone who “took a long time to find his path,” running into walls he built for himself. But through philosophy, biohacking, and wellness, he uncovered a mission: to help people socialize, heal, and thrive without poisoning their bodies.
