Trevor never set out to build a food company. It started with a simple act: cooking with the wild meat stored in his freezer.

He was a hunter. A cook. A clean-eating advocate. And like many men living fast-paced, physically active lives, he needed fuel that didn’t come from sugar-loaded bars or artificial meat sticks. So he did what most people never do—he made his own.

“I just had a bunch of meat in the freezer that I hunted. I wanted something high-protein and high-fat, something that kept me full and sharp.”

He began mixing wild game with nuts to create homemade “meat and nut bars.” They weren’t meant for sale—just personal fuel. But when friends tried them, they smiled. Then they asked to buy them. Then they kept coming back.

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Building a Brand from a Smile

The smile was the first metric.

Trevor didn’t need spreadsheets to tell him he was onto something. When someone takes a bite and lights up, you don’t need data to know it's good.

He had 15–20 friends paying him regularly before he even thought of starting a business.

Then, one weekend, he made samples and handed them out old-school. He didn’t pitch. He asked for feedback.

“I ended up doing four grand in presales—in just a few hours across three days. That was the moment I knew I had to figure this out.”